Customer reviews have a significant impact on how you attract new customers. Word of mouth marketing has shifted towards online channels, placing a more considerable value on online customer reviews and discussions involving your business. Every business should be aware of its web presence. Learn how you can leverage online customer reviews to bring in more business.
How Customer Reviews Get Posted
There are many different online venues for customers to leave reviews of businesses. These sites include websites dedicated to reviews or business listings, such as Yelp, Google Places, and True Local. Other sites are designed as forums, allowing customers to review any product or service.
Identify which methods are most likely to be used by your customers when leaving reviews of your product or services. For example, if you operate a restaurant or bar, your customers would be more likely to leave a review on Yelp or Google. Still, if you offer a service, such as a home renovation contractor, your clients are more apt to use Angie’s List or the Yellow Pages.
How to Use Online Reviews to Attract Customers
Online reviews help explain the benefits or disadvantages of purchasing a product or using a service. Part of the joy in online shopping is having instant access to reviews from other customers. Most consumers will look over at least a couple of reviews before purchasing, even if they are ones you host on your website.
Depending on the website platform you use, there may be a plug-in or add-on that allows you to display customer reviews from popular review sites, such as Yelp and Google Places, instead of manually entering direct quotes sourced to the original review. If customers can view reviews of the products you are selling without having to leave your website, you will increase your chances of making a sale.
Share your positive reviews on Facebook and Twitter and thank reviewers publically. If you visit Yelp, Google Places, and most other review sites, you will find a share button, allowing you to tweet or post your latest review instantly.
Make sure that you create a profile for your business on any significant review website that allows businesses to include contact information. They will often ask for the URL to your homepage and possibly allow additional URLs, which helps generate high-quality backlinks to your website, increasing your search engine optimisation and search rankings.
How to Get More Customers to Write Reviews
Before you can have tons of positive reviews, you need customers to write these reviews. There are several methods for enticing a customer to leave a review of your products or services.
You can promote a special offer or the chance to win a digital coupon which gives the customer incentive to leave a review without giving them the hard sell and pushing them into leaving a false review.
Another option for acquiring reviews for your own feedback is to ask for reviews of your products or services as a customer places an order. Include a section in the checkout area asking if the consumer would like to complete a short review of the product. If you create your own review or feedback form, make it as simple as possible, with a few fields to fill in.
You could also follow up sales with a targeted email list. If you allow targeted customers to opt-in to an emailing list to receive promotional offers and newsletters, devote a section of your targeted email campaign to offering insight into new products while asking for reviews of the final product or service they purchased from your website.
How to Integrate Customer Reviews into Your Social Strategy
The majority of internet users spend most of their time browsing their favourite social media platforms. People share news, reviews, and information with their friends and family. In addition to sharing your reviews on social media platforms, as previously mentioned, there are other ways to integrate customer reviews into your social strategy.
Facebook includes a review section for business, where customers can leave comments. Ask for honest feedback from your clients. Always remember to display the good and the bad. This shows that you trust consumers to make the best decision for their own needs when shopping for a product or service they need.
With most social media platforms, you can set a notification to receive an email any time the name of your profile is mentioned in a post or tweet. Check these notifications once per day, and reshare or retweet the positive mentions and reviews.
Make the Most out of Customer Reviews
Start taking advantage of customer reviews to get new business. Show customers that you care about their thoughts on your products or services. Display reviews on your website, including the pages where you offer product or service information. Make it easy for customers to find reviews on your website and not search elsewhere.
Integrate customer reviews into your social media strategy. Encourage your customers to leave reviews on review websites, Facebook, and Twitter. Pay attention to bad reviews and make changes to your products or services if necessary. Never respond negatively to a bad review, but feel free to showcase positive reviews on your site or social media.
Online reviews are determining factor in search engine rankings, and they are a new form of word of mouth marketing. Stick with these tips, and continue learning how to make the most out of your customer reviews.
